Digital marketing is taking over traditional marketing channels at a faster pace than ever. Digital marketing manifests its advantages by facilitating brand interaction with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.

digital marketing - 7 Advantages 

1. Use content to connect to consumers online
According to NewsCred, 72% of marketers think branded content is more effective than advertising in a magazine, and 69 percent say it is superior to direct mail and PR. Maintaining a dominant online presence is crucial to both customer convenience and marketing success.

2. Track customers from the first interaction and throughout the entire buyer's journey
With analytics from digital marketing, you can track a potential customer's actions, decisions and preferences, so you have true insight into your audience's behavior.

3. Optimize for conversion
The ability to track a customer's journey beginning at the first click allows you to test and optimize your website for conversion on an ongoing basis.

4. Connect with mobile customers
Having a dominant online presence that is optimized for smartphone and tablet users can influence buying behavior. 82 percent of mobile searchers use their phones to check on prospective in-store purchases, and 65% look for the most relevant information to their queries. 33% of mobile users have purchased from a different brand than the one they had in mind because of the information listed.

5. Realize higher ROI and revenue
Increasing your digital outreach is a more predictable way of increasing your revenue than traditional marketing methods. Additionally, digital marketing provides you with real data, and predicting and realizing ROI is much easier done with real data in hand.

6. Analyze and adapt easily
Because digital marketing provides real, timely data, you can observe and adapt to trends and the actions that real people are taking. You don't have to rely on a sample data set or make any educated guesses — plan, execute, and adapt on the go based on true performance data.

7. Become more competitive
Digital marketing is how businesses are working now, and will continue to work in the future. If your business is not already in the digital marketing game, then you're behind. Ensure your business is competitive by employing a smart digital marketing strategy.

Why do you need digital marketing?

These 7 digital marketing benefits allow you to evolve your marketing plans and stay competitive in your industry. With digital marketing, your business can: